Zara and Wallpaper’s Where to now A series of books, more of a travel story than a forensic tourist guide, proposes five out-of-the-ordinary adventures, in bruton (United Kingdom), Ojai (United States), Galicia (Spain), Naoshima (Japan) and Namibia. Including a 300 page coffee table book. covering all five destinations, as well as individual guides, also available as a package boxed set, Where to now presents a series of verbal and visual field notes for both the armchair traveler and the passionate explorer.
Zara and Wallpaper Where To Now Guides*
The project began during the dark days of the global pandemic, when people were confined to the four walls of their homes, tethered to their devices but dreaming of escape, travel and adventure, and thinking, “Where do we go next?” take me to something other that this.
Inspired to produce a series of books for aspiring adventurers, Zara and Wallpaper* selected five (generally less famous) destinations, from five different continents. Bruton, Ojai, Galicia, Naoshima and Namibia are places that we Zara and Wallpaper* editors have already been to or would like to visit one day. Now we can.
The photography was taken by Salva López, Luis Díaz Díaz, Pia Riverola, Den Niwa, Kent Andreasen and Sophie Green, and the essays were written by Wallpaper* editors Simon Mills and Pei-Ru Keh, with Celeste Chipperfield, Jens H Jensen and Mazzi Odu.
He Where to now The books are compiled with a very specific type of traveler in mind. Instead of someone who sees every trip as an opportunity to rack up envy-inducing selfies on social media, they’re looking at someone who will be careful not to leave anything behind while traveling, and who will also make sure to let the trip take over. make happy his indelible mark on them.
The measured pace of the compiled images suggests a slow pace of travel, encouraging a fluid and spontaneous type of travel. So whether you go to Bruton, Galicia, or Ojai, the book’s narrative encourages a freewheeling approach. Don’t stick to any rigid, micro-scheduled itinerary, just let things happen.
Chance encounters with shops, people, alleys, street vendors and unconventional architectural wonders will be far more enriching than the coach ride and queues of a poorly managed museum or oversubscribed landmark.
Recommending independent stores, Where to nowThe colorful pages encourage travelers to pack light and buy local products. Anything you need when you get there, from a T-shirt to soap, can be bought, often cheaper, on the spot. For souvenir shopping, think beyond tourist tattoos and, if you feel like it, buy local canned foods, kitchen utensils, lace, handmade shoes, hats or brightly colored exotic drinks.
Similarly, Where to now it gently urges you to eat what the locals eat, to eat what they eat. Restaurants that translate their menus for tourists and display photos of their dishes outside on sandwich boards, or chain restaurants with globally recognized logos probably won’t offer much in the way of indigenous gastronomic adventure. On the other hand, that lunch steamed mussels (steamed mussels) and padrón peppers (Padrón Peppers) that you taste in the local market of Padrón, southwest of Santiago de Compostela, will last in your memory.
Now, don’t you have to be somewhere?
buy the guides
The full Where to now A wide range of books, notebooks and posters are available to purchase at zara.comor click on the product links below.