Could these be the first signs of recovery of the organic market in the next edition of Natexpo? While the proportion of organically certified products in French shopping baskets fell from 6.5% to 6% in 2022, the latest indicators published by La Maison de la Bio are in line with data published by experts from Xerfi: After bottoming out in 2023, the organic market should experience further growth in 2024 (up 2% to €12.4 billion) (Xerfi Precepta, 2022).
Natexpo 2023: from October 22 to 24 in Paris Nord Villepinte
This evolving panorama will be the backdrop for the next edition of the Natexpo fair, the ‘supporting actor’ for the organic sector, which will be held from October 22 to 24 in Paris Nord Villepinte. Actors in the sector will be forced to adopt new strategies to win over or win back consumers. Faced with this challenge, five speakers, all of them specialists in ecological markets, met in Paris on September 19. Their pivotal roles in addressing the challenges facing the organic market give them a broad view of the market. They appeared Antonio Lemaireeditor-in-chief of Bio Linéaires, Philippe Larattedeputy executive director of La Maison de la Bio, Pascale Broussefounder of Trend Sourcing and expert in organic and eco-responsibility trends, Florence RoublotNatexpo exhibition director and Valerie Lemant, general director of the SPAS Organization. Together they analyzed exclusive forecasts for the organic market and offered a preview of the store’s highlights.
The ecological market: presenting some resistance in the first half of 2023
To provide the organic market with strong resonance and visibility, Natexpo and La Maison de la Bio asked sector experts to prepare a status report on the first half of 2023. In an environment still affected by inflation, continued distrust of consumers towards labels, and Although public sector support is insufficient or poorly directed, the organic market has nevertheless generated a modicum of resistance.
Despite the accelerated fall in the volume of fresh consumer goods available on the market (-13.3%) and the rationalization of ranges that penalizes the label in large retailers, positive signs are emerging. Specialty brands and private labels are gaining traction (+0.7 points and +1.2 points respectively) and demand for organic listings is improving.
“A family of four can convert 20% of their consumption to organic for the price of a cigarette a day”
In the market for stores specializing in organic products, the drop in turnover is less pronounced than in 2022. The drop in sales has remained stable in the last three months (+1.6% in July), with an increase of fruit and vegetable sales since March (+2% to 6%). Meanwhile, the drop in volumes is not as pronounced as in mass trading. The market is in the early stages of its new expansion and should amount to 4 billion euros. Two levers can be activated to improve performance:
- The out-of-home food services market: This collective catering niche represents 250,000 of the 375,000 points of sale in France, but only 700 million euros in sales. Today, purchases of organic products only represent 7% of the total purchases made by collective catering, compared to the 20% provided for in the Egalim Law.
- But also direct sales to consumers (farm shops), which now represent 13% of the market share, and since January 2023 new organic gardens (less than 1 hectare) are being created for direct sales.
To support the recovery momentum of the organic market, the French must also feel supported in their more sustainable practices. In fact, a clear majority of them in 2023 (>65%) are in favor of a transition towards a government-supported ecological agriculture and consumption model.
Natexpo 2023: a new organization aligned with supply and demand
With 2,500 exhibitors and brands coming from 23 countries and 18,000 professional visitors are expectedNatexpo is emerging as an opportunity for first-level meetings between players in the French and international organic market: retailers, commercial and collective catering companies, producers, manufacturers, buyers, processors, import and export managers, industrial companies and wholesalers everyone can develop their projects to help the food and agroecological transition.
Natexpo 2023 has made changes to its sectoral organization, thematic routes and characteristics to meet the expectations of exhibitors and visitors: better visibility of newcomers to the fair (one third of all exhibitors), high potential sectors, an efficient visiting experience and the promotion of organic market innovations.
For this new edition, the sample is divided into 6 experience centers: Food, Cosmetics and Personal Hygiene, Dietary Supplements, Ingredients and Raw Materials, Services and Equipment for Retail and Brands, and Eco products / Eco services.
Besides, two new themed tours: “Newbies” “Delicatessens and alternative food stores”, have been added to the other six existing themed tours: “Catering”, “Private Label”, “Vegan”, “Zero Waste”, “Epure” and “Local”. Following the successful “Ingredient Discovery Trail” in partnership with Ingrébio in 2022, Natexpo 2023 now offers the “Circular economy discovery route” in association with Cosmébio.
These trails will guide visitors through pioneering companies in the fields of upcycling, recycling and zero waste, both in cosmetics and food. In addition, six thematic villages showcasing innovations in organic matter will encourage the exchange and distribution of information among professionals through the organization of talks on high-profile topics in each area. This year, A new town dedicated to food supplements opens..
Natexpo 2023: from October 22 to 24 in Paris Nord Villepinte
Professionals will also meet in the dedicated areas of Organic Food/Wine Incubator, Cosmetics Village, Bid Splash Food, Big Splash Cosmetics and Le Lab. In collaboration with Bio Linéaires, the Experts Village and the Alternative Supermarkets area have arisen from the desire to continue the debates of the Organic Trend Forum and build strong links between professionals in the organic and retail sectors.
“Given the profound changes underway, Natexpo accompanies the players in the organic market in this transformation with content areas of high added value, 200 exclusive talks and 7 thematic forums. This results in an exhibition divided into sectors of activity through a diversified offer focused on innovations in the sector,” he states. Florence Roublot, Natexpo Exhibition director.
An international dimension to penetrate high potential markets
With 25% exhibitors from outside France In 2023 (1.4 points more than 2017 and 5.7 points more than 2019, the most international year to date), Natexpo has become an unmissable event for the French and international markets. Through “International mornings” Organized at the Agora, Natexpo continues to offer privileged access to high-potential and developing countries for the organic market. Also worth noting is the arrival of an Irish pavilion and the participation of Ecovalia Spain, the Spanish organic trade association, in a dedicated pavilion.
In collaboration with Business France, several targeted and qualified business development initiatives Several initiatives have been introduced, including a hospitality program for top buyers from international retailers, invited by Natexpo, who come with plans to purchase and invest in innovative French products. For the first time this year, the program will include cosmetics buyers..
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